Archive for November, 2008

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CaratLane gets its first international customer

November 26, 2008

Around the same time when the Indian cricket team was beating the Aussies, India’s first diamond portal found an admirer from Australia.

This is what happened

An Australian national (I am not supposed to name him) from Victoria was looking for diamond options on the internet. Using Google ,he happened to chance upon CaratLane. The website didnt mention anything about international shipments but this guy still sent a mail asking us if we could ship diamonds to Australia.

CaratLane provides free shipping to any destination in India. But an international shipment costs a lot in terms of duty and shipment costs. We gave him the details of this additional cost.

The customer didn’t get back to us for a couple of days and we thought he had dropped out in the face of the additional costs.

But he was back shortly. And he never once spoke of the additional costs being an issue. In fact, we later discovered that our prices were almost half of what similar diamonds would have cost in Australia.

But that was not the end of it. Our prospective customer was also a first time diamond buyer and kept coming back with more and more questions. He was a classic case of someone who would feel uncomfortable asking the same questions in a store. But was very comfortable asking them on over the phone or on Live chat. There was no way he was buying before he was totally convinced that he had made the right choice – in terms of the specification of the diamond he was interested in.

Finally, our friend was convinced and went ahead and purchased the diamond. This was a first for CaratLane. The product was shipped out in 4 days and the customer is already in possession of the diamond. he is extremely happy with his purchase and we expect him to be back fro more

This was quite a first for CaratLane – A foreign national,an international credit card transaction and an international delivery

We are now ready to ship to anywhere in the world. It will cost you extra in terms of duty and shipment costs but as the Australian example shows, you will still be getting a great diamond deal

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CaratLane in the News – NDTV India – Nov 2008

November 4, 2008

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CaratLane in the News – The Hindu – October 2008

November 4, 2008

Want to buy diamonds, go online

Want to buy a diamond for your loved ones. Well, you don’t need to visit a jewellery shop. Just by a click of the mouse, you can buy certified quality diamond at fair price.Caratlane.com has just launched the first -of-its-kind portal to sell online certified and high quality diamonds. read rest of the story

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